Genotyping by Sequencing (GBS) Services

Premium genomic solutions for plant and animal breeding programs. Trusted, professional, and cost-effective GBS services backed by decades of expertise from the lead developer of the GBS technology.

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About The Elshire Group

Dr. Rob Elshire - Lead Developer of Genotyping by Sequencing at Cornell University

Meet Rob Elshire

The Lead Developer of GBS


Robert Elshire is recognized worldwide as the pioneering developer of Genotyping by Sequencing (GBS) technology, while at Cornell University. With extensive expertise in genomics, Rob continues to lead innovative breeding solutions through The Elshire Group.


Today's genome sequencing technologies make GBS highly accurate and affordable—driving rapid adoption across global breeding programs seeking competitive advantage in accelerated genetic gain.


We provide a trustworthy, professional service dedicated to helping breeders achieve their goals through cutting-edge genomic technology.

Why GBS is the Superior Choice

Genotyping by Sequencing (GBS) represents the most cost-effective and scalable genomic technology available for modern breeding programs. Our comparison demonstrates why GBS has become the industry standard.

Technology Cost Per Sample Genome Coverage Scalability
GBS (Elshire Method) $⬅ Lowest Cost ⭐ Comprehensive ⭐ Highly Scalable
Illumina SNP Arrays Medium-High Limited (Fixed Markers) Moderate
Whole Genome Sequencing $➡ Highest Cost 100% Coverage Limited (Cost Prohibitive)

Advantages of GBS:

  • Most cost-effective per data point
  • Rapid turnaround times
  • Captures genome-wide variation
  • No prior genomic resources required
  • Customizable marker density
  • Established quality controls

Traditional Alternatives Limitations:

  • WGS: Prohibitive cost for large populations
  • SNP arrays: High upfront marker selection costs
  • SNP arrays: Fixed markers may miss important variation
  • SSRs / Microsats: high development cost and few markers

The Elshire Group GBS combines affordability with the accuracy and comprehensiveness needed to accelerate your breeding program.

Why Breeders Choose The Elshire Group

We combine technical excellence with business-friendly service to deliver results that matter.

🔬 Expert-Led Technology

Your project is guided by decades of expertise from the actual GBS developer. Direct knowledge of method optimization and quality assurance.

💰 Cost-Effective Solutions

No hidden fees, competitive pricing, and transparent quotes. Maximum value for your breeding investment every time.

🛡️ Intellectual Property Protection

You own all results and IP from your projects. Your data remains confidential throughout and after the engagement.

📊 Professional Service

Breeder-first approach with responsive communication and flexible support tailored to your project timeline.

🌱 Plant Breeding Focus

Demonstrated success across multiple crop species, with protocols optimized for field conditions and breeding workflows.

🐄 Animal Breeding Applications

Sophisticated genomic solutions adaptable to livestock and companion animal breeding programs worldwide.

Intellectual Property - Your Results, Your Rights

We understand that genomic data is the crown jewel of your breeding program. That's why we're committed to a relationship built on trust and clear expectations:

✅ All Results Belong To You: Full ownership of genotype data, derived datasets, and analytical outputs.


✅ No License Restrictions: Free to use your data commercially, publish research, or license as you see fit.


✅ Confidential Data Handling: Your project information is treated with the utmost care and discretion.


✅ Transparent Agreements: Simple, understandable terms that put you in control of your intellectual property.

Our GBS Services

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GBS Genotyping

Core service for population genotyping with customizable marker density options.

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SNP Discovery & Validation

Tailored protocols for novel species or breeding populations requiring custom SNP development.

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Genome-Wide Association Studies (With Trusted Partners)

Statistical analysis integration to identify trait-associated genomic regions.

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Genomic Prediction & Selection (With Trusted Partners)

Datamining and genomic prediction services to accelerate genetic gain in breeding populations.

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Population Structure Analysis (With Trusted Partners)

Analytical support for understanding population genetics, relatedness, and breeding design optimization.

Ready to accelerate your breeding program? Visit us today:

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Start Your GBS Project Today

The Elshire Group offers professional, cost-effective genotyping by sequencing solutions for plant and animal breeding programs worldwide.

Visit Our Official Website

Learn more about our GBS services, pricing, and how we can help accelerate your breeding program.

Visit www.elshiregroup.co.nz →

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